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April 20, 2015

Americas: Three Ways to Improve Medical Meetings With Event Apps

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By Pierre Metrailler, CEO of EMEA at mobile app provider SpotMe

When organizers of a healthcare meeting first presented a 72-year-old faculty member with an iPad, he said there was no way he would use it. He wasn’t into technology, he said. He didn’t see the device’s point.

Now you can’t get the iPad out of his hands—he confidently moderates panel discussions off his beloved tablet using an event app. Speaking to more than 1,200 healthcare professionals, navigating 200 questions, and facilitating nearly 50 expert opinions to guide the conversation, he is empowered by this technology to steer a meaningful dialogue. With access to real-time information within the app, he is able to direct the input into new questions to pose to panels, uncovering actionable insights by the end of a session.

And that’s just the beginning. 

According to LBi Health, this year is a generational tipping point, when the majority of healthcare professionals will be digital natives, meaning that they have used the Internet for their entire medical careers.

Read more at MeetingsNet.com...

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