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June 1, 2015

Americas: Three Ways to Avoid Budget Envy

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by Kevin Iwamoto, vice president of industry strategy, Lanyon

Whenever I go to conferences and trade shows globally, I always notice a bit of “budget envy” that comes from those who plan small to mid-sized events. They marvel at the bells and whistles, all the features and functionalities, that larger meeting and event planners have at their disposal when producing their events.

But no matter the size or budget of a meeting, there are some key areas that meeting and event planners can leverage using basic meetings technology.

1. Sourcing

Your sourcing process can be a major way to reduce costs. Is your request-for-proposal process leveraging the power of marketplace competition? In this supply-and-demand marketplace, if you are not using registration and sourcing technology, you will not get the best prices and amenities, period. Even if you aren’t looking to reduce costs, using RFP technology enables you to invest more of your budget in other things, like a more robust mobile app or beacons or virtual reality options.

Read more at MeetingsNet.com...


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