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July 12, 2016

Americas: Summer Reading: My Top Pick for Planners

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I recently came across a must-read for meeting professionals and the C-level executives they are dedicated to supporting: Meeting At C-Level: an Executive’s Guide for Driving Strategy and Helping the Rest of Us Figure Out What the Boss Wants by Eric Rozenberg, CMP, CMM. While I don’t normally endorse products, I believe this book, which invokes powerful questions through case studies and data, is something this industry needs to discuss.

Photo by Freeimages.com/Oden Jaeger

Meeting professionals who have been in this industry or with their organizations a fair amount of time likely have found themselves asking, “How do I deliver on both the logistics and the strategic goals of this meeting?” It’s especially daunting when the C-suite is less than clear on how the meeting is intended to support the overall goals of the organization. But when the logistics and strategy goals aren’t met, attendees are left asking themselves, “What was the point of holding this meeting anyway?”

Read more at MeetingsNet

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