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March 12, 2019

Americas: Social Media Success: All Hail the Hashtag

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As one of the last items on the schedule at Collaborate, the annual conference of the Oracle Application Users Group, leadership asks the roughly 5,500 attendees to discuss and then vote on the hashtag for next year's event. Not only does this ensure that the hashtag is relevant and easy for everyone to remember, but it also creates instant momentum for generating a stream of social-media content across Twitter and LinkedIn that drives year-round peer-to-peer activity. And, of course, it makes marketing the event a whole lot easier.
Allison Dixon, senior director of marketing and creative services for Atlanta-based association- and event-management firm Meeting Expectations, oversees that marketing effort and then goes on site each April to act as event promoter and logistics troubleshooter. In fact, both of those duties rely heavily on the social media streams using the event hashtag. 

Read more at MeetingsNet

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