Americas: Six Strategies for Building Planner-Supplier Relationships
by Betsy Bondurant, President, Bondurant Consulting
As much as I am passionate about strategic meetings management, I am equally passionate about forming long-lasting partnerships with key suppliers. For planners, this requires a mindset shift toward more trust and inclusiveness. For suppliers, it means repositioning yourself as a trusted advisor. Below are six reliable tips for making these relationships more successful for everyone.
1. Share Information!
Planners: From the very beginning of your quest to design an effective SMMP, include your key suppliers in the conversation. It’s likely they have other clients who have gone through this process and can provide insights into what other companies are doing to be successful with SMM.
Suppliers: Share SMM best practices and pitfalls you’ve seen (non-proprietary information, of course). Also, be sure to provide insight into who at the organization is signing contracts and planning meetings that the client might not know about.