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July 6, 2015

Americas: Six Signs Your Conference May Be In Jeopardy

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You know those conference shatterpoints—those times when what appeared to be a viable event breaks apart and can't be put back together? Fortunately, there are warning signs all meeting and event professionals should look for to avoid reaching those shatterpoints, said Donna Kastner, vice president, expo/sponsor sales and activation, Velvet Chainsaw Consulting, during a session she led with Joe Meehan, director, event technology, Milken Institute, at Cvent Connect, held June 14–18 at the MGM Grand in Las Vegas.

After all, said Kastner, "you can't fix problems until you identify them." Here are six benchmarks you can use to gauge the health of your events:

Benchmark 1: Paid attendee loyalty of at least 50 percent
Track repeat attendance and pay attention to the data you collect, said Kastner. The more loyal attendees you have, the healthier your meeting.

Benchmark 2: Exhibitor renewals of at least 65 percent
Think of exhibitors as investors in your event, said Kastner. 

Read the rest of the benchmarks at MeetingsNet.com...

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