Home > Americas
Related topics: Americas,Meetings & Events, United States
August 19, 2013
|

Americas: Seven Secrets for Growing Conference Sponsorship Revenue


In partnership with:


Two consultants who make their bread and butter by helping companies and associations improve their meetings, technology, and educational offerings for maximum effect presented their “Secrets for Growing Conference Sponsorship Revenue” at the annual meeting of ASAE, The Center for Association Leadership, held in Atlanta in early August.

Dave Lutz, managing director, and Donna Kastner, director, expo/sponsor sales and activation, Velvet Chainsaw Consulting Inc., explored new strategies for selling sponsorships for annual meetings and other conferences and events.

“Ultimately, it’s about bigger deals with fewer buyers,” Kastner said. “It’s about segmentation, discovery, and organizing around your best customers and their goals, not your products.”

According to a study conducted by IEG, North American sponsors spent $19 billion in event sponsorship in 2012 (about 70 percent of which goes into sports sponsorships and only 3 percent into association conferences and shows). Traditionally, in the event world, according to the Center for Exhibition Industry Research, 85 percent of a sponsor’s spend goes toward the booth.

Read more...

 


What do you think of this $type?
 

About the Author: MeetingsNet

MeetingsNet


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic