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June 15, 2015

Americas: Seven Lessons from Watching a Planner Work

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By Alison Hall

Dan Young, CMP, has been managing Thrivent Financial’s annual Peak Performers’ Conference since its inception. (He also worked predecessor conferences at Lutheran Brotherhood beginning in 1994, until that organization merged with Aid Association for Lutherans to become Thrivent Financial in 2002.)

A view of a Peak Performers' Conference general session at the Hynes Convention Center

In May, Young, director of event planning and recognition, and his team of eight planners were fanned out across the Sheraton Boston Hotel and the adjacent Hynes Convention Center, taking care of 1,600 attendees at the 2015 Peak Performers’ Conference. Spend a day on site with Young, and the unique skills and personality traits necessary to succeed at this job come to the fore. As does the benefit of experience, the value of relationships, and the usefulness of caffeine and a sense of humor. Here are a few observations.

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