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April 9, 2019
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Americas: Reading the Room: How Biometrics Can Improve Audience Engagement


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How was your conference? Did attendees pay attention during the educational sessions? How many tuned out? When did they tune out? How many laughed at your keynote speaker’s jokes? How many found them distasteful?

If the answer to these questions is, “We don’t have the post-event survey back yet,” or “We didn’t know how to ask that in the survey,” then it’s clear that relying on event surveys alone to gauge the emotions of your audience is not enough. While post-event surveys are a chance for attendees to be heard, there are obvious limitations.

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