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July 28, 2015
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Americas: Plan an Expo as Awesome as GameStop’s


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Nothing says “Millennial” like PlayStation consoles, tattoos, and a few thousand tweets. But that’s just the tip of the Gen-Y iceberg when video game retailer GameStop brings together its 4,500 store managers—most between 23 and 26 years old—for the company’s Expo each August.

GameStop holds the meeting to provide leadership training, get store managers excited about the Q4 video game releases, and drive revenue, but you might say it’s Judy Anderson, CMP, who adds the special Millennial sauce. The store managers, mostly male, love technology, thrive on interactivity, and want ownership of their meeting, says Anderson, director of meetings and travel, and she’s committed to developing fun ways to give them what they want and engage them with the meeting, the company, and their peers.

“I try five new things each year—not expensive, but impactful,” says Anderson, noting that each idea should pass her “triple E” test, meaning it should “excite, engage, and empower.”

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