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October 30, 2018

Americas: Park MGM Unveils High Tech for Small Meetings

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Michael Dominguez, senior vice-president and chief sales officer for MGM Resorts International, calls the new Ideation Studio at Park MGM, Las Vegas, “a labor of love.” At the unveiling of the new, 7,000-square-foot collaborative meeting space that, along with the 10,000-square-foot Madison Meeting Center, forms Park MGM’s executive meeting venue, Dominguez admitted “I’m a sales guy. I’d be happy to build more and bigger meeting space to sell, but we’re being intentional. We’re not just building space; we’re building the right space.”

MGM has more than three million square feet of meeting space and intends to build yet more. But Dominguez disclosed that 80 percent of their meetings in Las Vegas are for groups of 50 attendees or fewer, and are very often strategy meetings involving senior executives. The Ideation Studio, which officially opens next month, is designed to take those meetings to the next level through the use of new technology and behavioral science.

Read more at MeetingsNet

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