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October 13, 2015

Americas: The Not So Simple Task of Measuring Meeting Results

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Tape measureHow do you know if your large meetings actually produce the results you want? Are people engaged and motivated as a result of the experience? Did they learn what you wanted them to learn? Have collaborative relationships been formed or teams strengthened? Are people behaving with greater focus and clarity? Are they bent on achieving their objectives? Are you seeing positive business impacts after the meeting? 

The way to find out is obvious: Measure the results. Sounds simple, but doing it is not so simple. Measuring a meeting’s impacts on attendees requires, for starters:

1. Following a proven, post-meeting survey measurement methodology. This will include sets of questions that will show:

• whether attendees’ pre-meeting needs and interests were addressed successfully at the meeting (attendee satisfaction)
• whether specific meeting elements were valuable—that is, useful in providing new ideas and information that helped attendees do their jobs better
• whether attendees had successful networking experiences that created new relationships and provided new ideas
• descriptions of attendees’ post-meeting behavior/goal commitments
• questions about new needs for support from the organization
•  questions about what worked well and did not work so well at the meeting
• suggestions to improve future meetings

Read more at MeetingsNet.com...

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