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September 25, 2018
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Americas: Non-Hotel Accommodations Likely Not Chipping Away at Citywide Room Blocks


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In its third year of examining the number of peak-demand nights in the top 25 U.S. hotel markets, Morgan Stanley Research finds that 2018 is the first year where the number has risen year-over-year. Specifically: Through August 25, there have been 173 nights where occupancy was above 95 percent in at least one of the top markets, versus 168 in 2017, which represents a three-percent increase.

The year-over-year rise is a relief to hoteliers in those top 25 U.S. markets, because the explosion in popularity of alternative accommodation options such as Airbnb seemed to be taking away from hotels' peak demand (also called "compression") that most often happens during a citywide convention, trade show, or special event. In 2016 and 2017, the top U.S. hotel markets saw decreases of about 17 percent in peak-demand nights, while the usage of Airbnb, VRBO, and other alternative-accommodation channels rose significantly.

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