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August 3, 2015

Americas: New Research Reveals What Matters Most to Medical Meeting Managers

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With healthcare representing roughly one-sixth of the American economy, face-to-face meetings are an important element in educating and updating the industry's practitioners. Here are the results of our exclusive medical meeting planner survey on the state of the industry.

About the Respondents: Demographics
Not surprisingly, the majority of survey respondents are with medical associations. But what is a bit unexpected is that about 20 percent of respondents work for independent meeting-planning companies. This attests to the medical field’s notable use of third-party professionals to coordinate and execute events. Another 17 percent of respondents come from a medical school, hospital/medical center, or public or private scientific foundation—the main sources of CME meetings. We have grouped respondents into the following categories for cross-tabulation analysis: associations (41 percent), corporate planners (21 percent), independents (20 percent), and CME planners (17 percent).

We asked respondents what kinds of meetings they plan (they could choose multiple types), and almost three out of four said they handle accredited CME, continuing education, and training meetings that allow attendees to maintain and strengthen their competence in their fields.

Read more at MeetingsNet.com...

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