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August 22, 2017

Americas: New Apple App Store Regulation Causes Concern for Event App Buyers

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“4.2.6 Apps created from a commercialized template or app generation service will be rejected.” This line of Apple’s new App Store Review Guidelines is causing a lot of speculation about how it will be applied to event apps. The goal of the 4.2.6 is to weed out apps that are clones of other apps with only minor cosmetic changes.  That’s a great goal when it comes to scammers making replicas of other developers’ games and simply changing the images, but not so great if planners want to simply update the logo on last year’s branded app for this year’s annual event. No one knows how Apple will apply the new policy, but three app makers weighed in on ways to ensure that your app will pass muster.

According to Cvent, EventMobi, and QuickMobile, using white-label apps, where a developer has one master template and just rebrands it for each event, may fall afoul of the new regulation and the app will fail the review process.


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