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July 28, 2017
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Americas: Music: The Unsung Hero of an Event


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As the producer of countless general sessions for large-scale conventions, annual meetings, and events for corporate and association clients for more than 25 years, I’ve had many opportunities to observe what show elements make the most difference. Music tops that list, yet it’s often treated as an afterthought—an unsung hero, if you will—which can lead to unexpected, preventable miscues and missteps. 

Here’s what to consider when planning the music for your next event:

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