Home > Americas
Related topics: Americas,United States
June 29, 2015

Americas: Mission Before Margin? Or Vice Versa?

In partnership with:

by Dave Lutz, Managing Director, Velvet Chainsaw Consulting

There’s an emerging trend in associations. Boards and/or chief execs are making annual meeting re-invention a high strategic priority. Many are charging existing education committees, or new task forces, to develop and bring long-term recommendations to the board for their future annual meetings.

This type of project falls into the mission-critical category since the annual meeting is often the major source of organization revenue, profit, and membership value. Committee and task force participants are always comprised of loyal, caring, and smart folks. They have a deep understanding of their profession, but rarely are they knowledgeable on conference business models and 21st-century education.

These committees and task forces provide the best stewardship when strategy session facilitation is coupled with a baseline knowledge of conference trends and business models. Most conference committees have not articulated their purpose. They need direction on whether to put mission before profit margin or margin before mission.

Read more at MeetingsNet.com...

What do you think of this $type?

About the Author: MeetingsNet






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic