Americas: The Meetings App Gap
Meeting planners (and the journalists who cover their industry, present company most definitely included) have been on the tech-wagon for a while now, Facebooking and Linking In and blogging to generate excitement about their events. Which is good, because these newish channels are important ways to reach your potential attendee peeps. Just maybe not quite as important as we think they are, according to some new research from American Express Meetings & Events. As Issa Jouaneh, vice president and general manager of American Express Meetings & Events, says,
“These technologies provide planners with greater opportunities to increase engagement and generate and capture real-time feedback, while attendees can gain a richer and more connected experience throughout the event life cycle. What our research has found, however, is that there can be an ‘expectation gap’ between the technologies meeting planners believe should be incorporated into an event, and the solutions attendees expect to be part of their meeting experience."