Home > Americas
Related topics: Americas,INTERNATIONMEETINGSREVIEW, Technology, United States
October 13, 2014

Americas: The Meetings App Gap

In partnership with:

Meeting planners (and the journalists who cover their industry, present company most definitely included) have been on the tech-wagon for a while now, Facebooking and Linking In and blogging to generate excitement about their events. Which is good, because these newish channels are important ways to reach your potential attendee peeps. Just maybe not quite as important as we think they are, according to some new research from American Express Meetings & Events. As Issa Jouaneh, vice president and general manager of American Express Meetings & Events, says,

“These technologies provide planners with greater opportunities to increase engagement and generate and capture real-time feedback, while attendees can gain a richer and more connected experience throughout the event life cycle. What our research has found, however, is that there can be an ‘expectation gap’ between the technologies meeting planners believe should be incorporated into an event, and the solutions attendees expect to be part of their meeting experience."

Read more at MeetingsNet.com...

What do you think of this $type?

About the Author: MeetingsNet






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic