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December 10, 2013
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Americas: Meeting Sponsorship Dos and Don’ts


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A good sponsorship strategy doesn’t start with the sponsors—it starts with the attendees.

“When the attendees are happy, everybody wins,” says Donna Kastner, director, expo/sponsor sales and activation, Velvet Chainsaw Consulting. So, when developing sponsorships, meeting professionals should ask themselves: “Does it improve the attendee experience?” That’s the Holy Grail. “Help make the attendee experience better and they’ll remember you.”  

Here are some sponsorship Dos and Don’ts, compiled from the experts.

Don’t: Turn attendees into NASCAR drivers.

“I was looking at a prospectus last week, and it had sponsorships for logos on lanyards and neck wallets, which ride a little higher than lanyards,” says Kastner.  “What’s next, shinguards?” If there’s too much logo noise, attendees will tune out, and that’s not good for sponsors.

And too many options can also be overwhelming. Go through the prospectus and ask yourself, does the attendee value it? If yes, keep it in; if no, pull it out. If you’re not sure, bundle it, she says. 

Read more at MeetingsNet.com...
 


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