Home > Americas
Related topics: Americas,United States
December 10, 2013

Americas: Meeting Sponsorship Dos and Don’ts

In partnership with:

A good sponsorship strategy doesn’t start with the sponsors—it starts with the attendees.

“When the attendees are happy, everybody wins,” says Donna Kastner, director, expo/sponsor sales and activation, Velvet Chainsaw Consulting. So, when developing sponsorships, meeting professionals should ask themselves: “Does it improve the attendee experience?” That’s the Holy Grail. “Help make the attendee experience better and they’ll remember you.”  

Here are some sponsorship Dos and Don’ts, compiled from the experts.

Don’t: Turn attendees into NASCAR drivers.

“I was looking at a prospectus last week, and it had sponsorships for logos on lanyards and neck wallets, which ride a little higher than lanyards,” says Kastner.  “What’s next, shinguards?” If there’s too much logo noise, attendees will tune out, and that’s not good for sponsors.

And too many options can also be overwhelming. Go through the prospectus and ask yourself, does the attendee value it? If yes, keep it in; if no, pull it out. If you’re not sure, bundle it, she says. 

Read more at MeetingsNet.com...

What do you think of this $type?

About the Author: MeetingsNet






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic