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April 16, 2013

Americas: Meeting Apps Advice from the Trenches

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With nothing to benchmark against, Logan Fleck wasn’t sure what success would look like when this year she launched the first full-featured conference app for the Pharma Forum, an annual event for pharmaceutical meeting planners co-organized by her company, the Woburn-Mass.–based Center for Business Intelligence, and MeetingsNet/medical magazine.

But now, with the three-day March conference behind her, the numbers speak for themselves:

• 71 percent of attendees downloaded the app (434 total downloads)

• Each user opened the app an average of 24 times (10,521 total opens)

• Each user looked at an average of 239 pages (103,863 page impressions)

The app was designed by QuickMobile and could be downloaded onto iPhone, iPad, and Android devices. Fleck, CBI’s digital marketing manager, is happy with the results, but even happier knowing that next year’s experience is likely to attract even more users [and] provide more benefits to the sponsors. 

Read more at MeetingsNet.com.

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About the Author: MeetingsNet






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