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September 30, 2014

Americas: Match Your Meeting Giveback to Your Corporate Mission

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by Alan Ranzer, Managing Partner and Co-founder, Impact 4 Good

Meetings and events provide unique opportunities for companies to practice what they preach with regard to community service. Meetings are meant to engage attendees and to motivate them beyond the day of the event. Working alongside fellow employees to make a difference in somebody else’s life meets those goals by delivering an emotional impact, a bonding experience, and a sense of shared purpose that can be translated back to the workplace.

Making the pitch to executives to include a community service activity works best when the activity is aligned with a company’s existing philanthropic interests. Last year, I worked with a client from a financial services company with a strong belief in job creation for the nation’s youth. This company saw a specific need for jobs among servicemen and servicewomen returning home from active duty, and pledged to create 100,000 jobs for soldiers.

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