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August 19, 2016
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Americas: Losing Event Sponsors? Maybe it’s You!


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Developing an effective sponsorship strategy is far from basic. To grow your event sponsorships, sponsors must feel they are getting a solid return from your event. Pre-sales discovery and development forces you not only to think about what is good for you, but also your sponsors and attendees.

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Whether you are just starting out or sponsorship opportunities have been a part of your event for years, you must set objectives. Clearly defining these objectives with your event management company is imperative to the success of your program. We have seen the greatest increase in sponsorship return when objectives are:

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