Americas: Liftoff! Thoughts on Creating a Better Product Launch

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In the face of everything that goes into designing and producing a new product, planning a launch event can seem overwhelming on top of it all. Companies sometimes forego the face-to-face to focus on digital marketing, but by neglecting this powerful tool, you could be hurting the product and your profit margins.

A successful launch event can significantly affect your sales and reputation as a brand. It can give you a platform to discuss your product with a niche group—or broaden your market by inviting attendees from a variety of different arenas. A launch event can also get media attention, which can result in even better profits.

Read more at MeetingsNet