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November 14, 2017
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Americas: Intentional Event Design: Where Does Data Come In?


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In October, veteran meeting professional Tahira Endean, CMP, published Intentional Event Design: Our Professional Opportunity. The 282-page paperback (also available as an ebook) is organized around seven principles of intentional event design. Here is some excerpts from the book on the importance of data in your meeting toolkit.

Do You Really Need Data?
Yes! At its best, data will validate your assumptions. Any time we host, sponsor or participate in an event, we are looking for attention for our organization, event or our brand. We are seeking the engagement of our participants with sponsors, exhibitors, presenters and each other; we are building trust in our event as a premier place to do all the above. We still need to prove it, to ourselves and our stakeholders.

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