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June 17, 2016
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Americas: Incentives for a New Workforce


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As incentive industry professionals, we are intensely interested in what motivates our audiences to achieve, to attend, to acquire. Much has been written about designing rewards and programs that motivate and engage across generations, which is a constant challenge for businesses across all industries looking to cultivate and attract top talent and to compel and retain new and potential customers.

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Photo by Freeimages.com/Teak Sato

Once upon a time on Wall Street, where I started my tenure in the incentive travel industry, recognition departments had huge budgets that included gift catalogs featuring Burberry, Baccarat, and Rolex, combined with five-star group travel experiences.

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