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July 20, 2016
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Americas: Incentive Attendees Meet and Eat With Locals


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After Brian Kelley, an account executive at Creative Group, attended his company’s sales meeting in Ireland, he couldn’t wait to organize a client incentive there. The highlight of the trip was dinner in an Irish family’s home. “It felt like Thanksgiving,” Kelley says, with three generations of family members welcoming their guests with music, stories, and food.

food
Photo by Freeimages.com/Robson Olivera

So when an automotive client chose Ireland as the destination for her top-tier incentive, Kelley pitched the idea of dinner in local homes, too. She agreed. It took a year of working with his Irish destination management company, but ultimately more than a dozen local families were prepared to host the 65 incentive guests, mainly in groups of four. Everyone was nervous.

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