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August 31, 2015
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Americas: Imagining the Attendee Journey of the Future


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A meetings industry panel at the Global Business Travel Association Convention this summer engaged an audience in a discussion of “the attendee journey of the future.”

In a nutshell, this is it: “The attendee experience will be personal, digital, mobile, and hyperconnected.”

The following imagined journey is courtesy of discussion points from the GBTA session panelists: Gary Murakami, director, global sales, MGM International; Milton Rivera, vice president, American Express Meetings & Events; Tahria Endean, CMP, manager, events; QuickMobile; and Jim Russell, executive vice president, Freeman AV:

During the ride from the airport, the attendee checks into her room via the hotel app. Entering the hotel, she gets a push notification, “Welcome to the XYZ Conference. When you’re ready, stop by the registration counter or use one of the registration kiosks, both located in the Grand Ballroom foyer.”

The attendee heads to her room without stopping at the front desk and opens the door by using her phone. 

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