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October 14, 2016

Americas: If You Like It Then You Better Put a (Digital) Badge on It

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When the Institute of Management Accountants first started looking into digital badging in 2014, “We saw a tremendous opportunity to increase brand awareness, generate interest and buzz, be a part of a movement, and widen our members’ networks organically by enabling them to display their achievements, share their credentials, increase their social media presence, enhance their credibility and prestige, and strengthen their recognition and relevance,” said IMA’s Vice President of Information Technology and Operations Sean Hare.

digital badgeDuring a session at the 2016 American Society of Association Executives Annual Meeting, Hare and Debbie Ayres, director, PR and marketing, with the American Board for Certification in Orthotics, Prosthetics, and Pedorthics shared what they learned as they developed digital badging programs for their existing certification and certificate programs.

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