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December 30, 2014

Americas: ICCA's Over-the-Top Tweets

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by Sue Pelletier

Holy Twitter bird, Batman! I knew I'd seen a lot of #ICCAWorld tweets flying by in early November around the ICCA Congress in Antalya, Turkey, but I didn't realize just how tweety a bunch they were until I got read this post showing that not only did more than half (70 percent) of ICCA participants tweet before, during, and after the show, but that the majority of those who did said it made for a better experience. Almost 75 percent said it helped them network more with other members. And after the fact, there was a whole lot of retweeting going on.

So how did ICCA organizers get so many people to post thoughts to their meeting's hashtag? Here are some of my top takeaways from what they had to say:

• They started out by educating them, according to ICCA Communication Strategist Mathijs Vleeming, who wrote the post. 

Read more at MeetingsNet.com...

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