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September 22, 2014

Americas: How Twitter Going All Facebooky Could Affect Event Marketing

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Twitter recently unveiled some platform design tweaks that make it look and feel more like Facebook—and that potentially could make it a better tool for event marketing.

One thing it’s rolling out on a limited basis at this point is a “buy button.” The thought is that, with a few clicks or taps, someone can shop from within Twitter, with the site acting as a middleman between the buyer and the seller (they encrypt and store your credit card info on your Twitter account—unless you tell them to delete it after a purchase). They’re testing it out now with a limited group of sellers, which include musicians and nonprofits who are using it to sell event tickets. If it takes off, you may just find yourself garnering registrations to your conference in a whole new way. (By the way, Facebook is also looking into how it can get a piece of the e-commerce action too.)

Read more at MeetingsNet.com...

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