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August 13, 2018

Americas: How Tech Is Transforming the Event Marketer’s Playbook

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To surprise and delight attendees is the backbone of event marketing. That means delivering the personalized experiences your guests expect. Attendees want you to be able to tell them which sessions they’ll be most interested in, which booths they’d like to visit, and which keynotes they can’t miss.      

As tech consolidation ramps up, technology will soon enable event marketers to deliver experiences on an even more individualized level. Better data will allow planners to seat attendees with similar interests together or to identify guests as soon as they walk through the door. With the right data, marketers can tailor the flow of events, deliver more relevant content, and encourage more collaboration, partnerships, and deal-making.

Read more at MeetingsNet

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