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November 3, 2017
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Americas: How Not to Expand Your Meeting Program Globally


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The world outside of the U.S. is rife with opportunities for associations that want to expand their reach. And there’s no better way to do that than expanding the organization’s events program to other countries, bringing in new revenues and members along the way.

At least, that’s how it’s supposed to work. Nancy Berg, CEO and executive director of the International Society for Pharmacoeconomics and Outcomes, shared a story from early in her career about an association that seemed to do everything right when it expanded its meeting program globally—but ended up having to pull back its events internationalization efforts after members revolted. 

Read more at MeetingsNet


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