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June 5, 2017

Americas: How an Effective Email Marketing Campaign Can Drive Registration

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While using social media channels to get the word out about your meeting or event might be getting all the attention right now, don’t make the mistake of discounting a tried-and-true channel 91 percent of us check every day: email. 

Yes, that humble in-box is responsible for 43 percent of all ticket sales, according to the 2017 Event Email Benchmarking Report from event technology platform company EventBrite. The study involved 341 organizers in the U.S. and U.K., the majority of whom—51 percent—planned business events, along with festivals (14 percent), classes (12 percent), and musical (7 percent) and sporting events (5 percent).

Read more at MeetingsNet

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