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May 5, 2015
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Americas: How Educators Can Use Social Media to Reshape CME


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By Ann C. Lichti, CHCP, and Robert Walker, MS, MBA

Traditionally, physician/patient communications were one-way, with the physician having all of the information. Now that patients have greater access to information via blogs, chatrooms, and direct-to-consumer advertising, that relationship is evolving into a two-way online conversation. At a social-media-in-medicine presentation during the 32nd Annual Miami Breast Cancer Conference, Deanna J. Attai, MD, a breast surgeon, presented data showing that 54 percent of physicians use social media for work purposes like receiving healthcare news, engaging with peers and patients, and marketing their practices. Dr. Attai also indicated that in the future, physician/patient relationships will entail a network of connected individuals having multiple conversations.

How can we as educators use this new conversational model to reshape CME?  

• Use existing social media channels to help clinicians understand and navigate emerging trends.

• Connect medical education companies to specialty societies, hospitals, and physician group practices, using social media to develop virtual “communities” of practice.

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