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March 22, 2016

Americas: How Do Your Meetings Measure Up?

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Do you rely on “smile sheet” evaluations to measure how well your meeting is progressing toward its goals and objectives? If so, you may be missing a rich, and relatively easy to obtain, data set that can help you measure not just progress toward your goals, and also helps you make better informed decisions for future events that will reflect the audience’s needs and preferences.

In a recent MeetingsNet webinar, Mariela McIlwraith, CMP, CMM, MBA, president, Meeting Change, and one of MeetingNet's 2015 Changemakers, and veteran event producer Tahira Endean, CMP, provided insights on what to measure—and why—along with lots of practical tips to help you make the most out of your meetings-related measurements.

Read more at MeetingsNet

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