Americas: How Do You Feel About That Meeting?
|Beyond Verbal conducted a conference emotion study at the IIeX conference.|
by Sue Hatch
What if you could reach inside your attendees’ minds to learn what they’re feeling as they experience your conference? Are they arriving enthusiastic or tired? Are the sessions making them feel creative…critical…happy…annoyed? Today, meeting organizers take the pulse of their audiences with post-session evaluations, a close eye on the Twitter feed, and an ear to the ground, but a very different way of assessing attendees’ reactions to an event—and one that doesn’t rely on actually asking them how they feel—has been tested at two conferences since June.
The technology used in these studies, developed by Tel Aviv–based Beyond Verbal, listens to a person’s voice and, without knowing what the person is talking about, the context, or even the language that’s being spoken, gets insights into the mood, attitude, and what Dan Emodi calls the speaker’s “emotional personality” in real time.