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February 5, 2018
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Americas: How to Design Great Event Swag: A Checklist


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great event swag

Tell me if this sounds familiar: You’re at an event that’s interesting enough, but when the folks at the registration desk hand you your swag bag, you immediately feel the urge to yawn. It’s boring. It’s forgettable. And worst of all, it’s useless.

To avoid having your event fall into the same trap, you need to understand the difference between good swag and bad swag. Here's a six-point checklist, with questions to ask yourself, plus a bonus tip:

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