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November 18, 2013

Americas: How to Create a Hybrid Event (VIDEO)

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At the 2013 Meetings Professionals International event, Samuel J. Smith, an event technology consultant and president of Interactive Meeting Technology, shared some of what he has learned as a researcher for The Meeting Professionals International Foundation’s Hybrid Meeting Project. Sponsored by Sonic Foundry, the project involved surveying 1,800 people and conducting 37 interviews to find out how planners are using hybrid events.

Cannibalism Is a Myth

While 50 percent of planners surveyed said they worried they would lose attendees by adding a virtual component to their live event, most said that they did not in fact have any change in attendance after going hybrid. Asked what happened at the next year’s meeting, 65 percent said attendance stayed the same, while 23 percent said attendance actually went up.

Asked why they chose to attend a meeting virtually instead of live, survey respondents gave varied reasons...

Read all of the reasons at MeetingsNet.com...

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