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October 10, 2016
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Americas: How to Create a General Session Timeline


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Planning your meeting’s general session can be daunting. Last year’s triumph doesn’t guarantee a hit with this year’s audience. Different attendees, changing current events, shifts within your industry—all of these can affect the nature and reception of your session. So what can meeting planners do to make sure the general session is successful, stress free, and within the set budget? The key is to pay close attention to the four basic production phases: design, coordination, implementation, and post-event wrapup.

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Photo by Stuart Jenner/iStock/Getty Images Plus/Getty Images

Let’s break down each step:

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