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November 10, 2015

Americas: How to Create an Event With a Sense of Style

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You know if you have it. You know if someone else has it. And, you know if some places and things have it. In the world of style, you either have it, or, you don’t. Many of you may have been told that your meeting and events are different and no one can explain why. I say it is because you understand how to balance the sensory experience.

Photo by Freeimages.com/Brian Lary

In the world outside of meetings and events, sense marketing has gained popularity through the growing field of scent marketing. You may be aware that many hotels and public spaces are fast learning that scent recall is far more accurate than other forms of advertising. The caveat here is that the scent must match the brand. Something masculine would not pair with a more feminine brand. Because the brain processes smell in conjunction with emotion, memory, and learning, we are more than 85 times more likely to remember something through scent, as it is connected neurologically in our brain.

Read more at MeetingsNet.com...

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