Home > Americas
Related topics: Americas,Business, Events, Venues & Destinations
November 10, 2015
|

Americas: How to Create an Event With a Sense of Style


In partnership with:


You know if you have it. You know if someone else has it. And, you know if some places and things have it. In the world of style, you either have it, or, you don’t. Many of you may have been told that your meeting and events are different and no one can explain why. I say it is because you understand how to balance the sensory experience.

Senses
Photo by Freeimages.com/Brian Lary

In the world outside of meetings and events, sense marketing has gained popularity through the growing field of scent marketing. You may be aware that many hotels and public spaces are fast learning that scent recall is far more accurate than other forms of advertising. The caveat here is that the scent must match the brand. Something masculine would not pair with a more feminine brand. Because the brain processes smell in conjunction with emotion, memory, and learning, we are more than 85 times more likely to remember something through scent, as it is connected neurologically in our brain.

Read more at MeetingsNet.com...


What do you think of this $type?
 

About the Author: MeetingsNet

MeetingsNet


PUBLISHING PARTNERS

 

GLOBAL ASSOCIATION PARTNERS

GLOBAL EVENT PARTNERS

   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic