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August 25, 2016
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Americas: How to Beat 3 of the Gnarliest Room Block Challenges


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Today’s planner has to deal with housing poachers who prey on exhibitors and attendees to get them to book in their block—whether they actually have a block or not. And then there are the attendees who’d rather book their rooms through Priceline.com than your official housing provider.

helpThese are among the many threats to room blocks today. In fact, one study cited in a session on housing at the American Society of Association Executives’ 2016 Annual Meeting found that one out of every three attendees are booking their rooms outside the block. But planners, of course, want to keep those blocks to help them secure the meeting space they need and protect their attendees’ experience while at the event.

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