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April 30, 2019
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Americas: How Audience-Engagement Monitoring Is Changing TEDx Paris


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In 2018, Michel Lévy Provençal, a cofounder of BOMA France, an innovation network that runs industry summits and other events, decided to experiment with biometric audience tracking. What could he learn from the facial expressions of his attendees?

Working with biometrics company Datakalab, BOMA mounted video cameras at the side of the stage to film the facial expressions of the audience. The video feed ran through the Datakalab software to evaluate whether people in the audience were focused on the stage and what emotion they were expressing. (Read more.) When the results were in, Lévy Provençal had his answer: A technical explanation in the speech should be shortened to avoid losing the audience. 

Read more at MeetingsNet


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