Home > Americas
April 30, 2019

Americas: How Audience-Engagement Monitoring Is Changing TEDx Paris

In partnership with:

In 2018, Michel Lévy Provençal, a cofounder of BOMA France, an innovation network that runs industry summits and other events, decided to experiment with biometric audience tracking. What could he learn from the facial expressions of his attendees?

Working with biometrics company Datakalab, BOMA mounted video cameras at the side of the stage to film the facial expressions of the audience. The video feed ran through the Datakalab software to evaluate whether people in the audience were focused on the stage and what emotion they were expressing. (Read more.) When the results were in, Lévy Provençal had his answer: A technical explanation in the speech should be shortened to avoid losing the audience. 

Read more at MeetingsNet

What do you think of this $type?

About the Author: MeetingsNet






   IT&CM China  Caribbean Meeting Incentive Travel Exchange      Gulf Incentive, Business Travel & Meetings Exhibition EIBTM IBTM IMEX America  IT&CMA IT&CM China IT&CM India Conventa BTC convene  cventMBTMMA 2013 COCAL 

GLOBAL AGENCY PARTNERS                                                                                           OFFICIAL TRADE SHOW PARTNER FOR THE UK MEETINGS MARKET 

MCI Ovation Euromic