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February 24, 2017
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Americas: The Hotel of the Future Could Be a Human-Centered Non-Hotel


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Global design firm Gensler won the Sleep Set competition at Sleep 2016, the annual hotel design event, with a radically different conception of what guest rooms—and hotels—may become. The guests they were assigned to design for were termed “Digital Avant-Gardes”—“globalized, nonconformist travelers in constant search of new, enriching encounters, cultural engagement, knowledge and inspiration.”

As Claire Richmond writes in this Building Design + Construction post, “Having been assigned the ‘Digital Avant-Gardes' it soon became apparent that we were working with a contradiction. Would our tribe even stay in a hotel? Probably not. They would likely prefer alternative forms of accommodation over a traditional hotel; they appreciate the homeliness, flexibility, value and locality of these places.

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