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July 16, 2018
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Americas: High-Tech Hello: Marriott Pilots Facial Recognition Check-In System


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Marriott International is launching a facial recognition check-in pilot program at two properties in China this month, with the goal of a global roll-out down the line.

Marriott, in a joint venture with e-commerce giant Alibaba Group, will test the technology in an effort to deliver faster check in times. The check-in process at Marriott properties typically takes a minimum of three minutes, and more at peak times when lines are longer, the company says. With the new facial recognition system, that process could shorten to less than a minute.

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