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December 15, 2017

Americas: Harnessing the Meeting Data Deluge

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The past few years have brought a sea change in data capabilities across the meetings industry. Robust event apps, plus badge scanners, iBeacons, and other tracking tools now share the technological landscape with software programs for registration, speaker management, and other event elements. Planning and marketing departments have more data coming in than ever before—and most of it now reports what attendees actually do at an event rather than what they say, providing far better detail and clarity. 

That said, data is only as good as its ability to be understood and applied. To get value out of this new firehose of attendee information, conference organizers either have to aggregate and leverage the data themselves, or partner with an outside expert. 

Read more at MeetingsNet

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