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April 30, 2019
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Americas: Handle Your Meeting Influencers (Before They Handle You)


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According to Merriam-Webster, influence is defined as “the power or capacity of causing an effect in indirect or intangible ways.” For meeting professionals, it’s critical to able to handle influencers, who can have a positive, negative, or neutral impact on the roll-out of a strategic meetings management program (SMMP), or any new initiative you may be working on.

At the start of a project, stakeholders are determined during the identification process. They are the people with an interest in or concern with your work in a project or program—travel managers, other planners, procurement executives, meeting owners, and more.  Once you have found your stakeholders, you should go through a process of determining which are the positive, negative, or neutral influencers. 

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