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August 17, 2018
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Americas: GBTA Acquires Growing Women’s Network Focused on Travel and Events Professionals


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WINiT for Women, a career development network for women in the travel, meeting, event, and exhibition industries, is being acquired by the Global Business Travel Association. The announcement came at GBTA’s annual convention being held this week in San Diego, the same conference the network was launched at four years ago.

The non-profit organization was founded by Michelle (Mick) Lee in response to a lack of female representation at senior executive levels and at speaking engagements in the travel and hospitality industry, and now has more than 3,000 members in 40 countries. "I founded WINiT to drive long-term change for women across our industries,” said Lee, president of the organization and managing director of ARROW212. “As WINiT entered its fifth year, it became clear that merging with GBTA would advance our mission. Its global footprint, industry reach, and shared vision were obvious points of synergy—ones we believe will facilitate the next stage of growth.” 

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