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April 25, 2017

Americas: G Is for Growing Glocally

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growing glocally

No, that's not a typo! The term “glocal” indicates the blend of global and local culture, values, and customs that are critical to SMM success.

It’s rare that I work with a company that has just one office in one country. Most organizations are multi-level and multinational, meaning they have a variety of offices, plants, and facilities in many countries and regions across the globe. For example, there may be global headquarters in Europe, with regional headquarters in North America, South America, and Asia-Pacific, and within those regions, there are local country, provincial, and/or state facilities and offices. When a multinational organization is designing a strategic meetings management program, it is critical to clearly define how the various global locations will be incorporated into the program.

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