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April 13, 2015

Americas: Four Experiential Marketing Practices You Need to Know Now

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“Goldfish have an attention span of nine seconds. Humans have one that’s eight seconds—I aspire to be a goldfish,” said Scott Schenker, general manager, events and production studio, Microsoft Marketing, during the opening general session at Pharma Forum 2015, held March 22–25 at the Gaylord National in National Harbor, Md. With the popularity of apps like Snapchat and Vine with their lickety-split content, there’s no doubt that the 60-minute lecture that used to be a meeting standard is on the way out.

As is the idea that life sciences meeting managers are in the business of meetings. Conference Chairman Michael Mahoney, director, meeting and convention services with Genentech, pointed out in an earlier talk that the real job is supporting those who are developing treatments and cures for diseases. Meetings are the vehicles that help deliver that work throughout the industry.

Read more Fresh Perspectives on Better Meetings at MeetingsNet.com...


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