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March 24, 2015
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Americas: Forget Snuggles and Social Media—Travelers Want to Unwind with Wine


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by Sue Pelletier 

To support its Sheraton Selects Wine program, the hotel chain commissioned a survey on global wine and travel trends. At least for the survey respondents, who hailed from the U.S., Germany, China, Chile, and Argentina, almost half would reach for a glass of wine at the end of a long day instead of their smartphone/tablet or their spouse—each of the latter was most appealing for just 15 percent of respondents. Wine also beat out the spa (23 percent) and the gym (12 percent) as a way to chill while on the road.

Given those results, it’s not surprising that 60 percent also report drinking the most wine while traveling, and almost three quarters say they try new wines while away from home—and more than half are willing to think about paying more for it when traveling than they would at their corner bar or liquor store.

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